OUCH! That’s real! ✨

I am Lucia, pretending-to-be an experienced Art Director and digital artist based in Amsterdam. Having worked as a freelance designer and for various agencies, I want to start this little space to showcase my attention-catching creations from years of experience both online and offline.

Why should you be interested?

I'm not entirely sure, but as someone who is naturally curious and often finds themselves bored with design work, it would be valuable to have some guidance, pills, and relevant topics to help me excel in my job and passions. It would also be helpful to navigate through the overwhelming amount of visual clutter on Instagram that I need to digest on a daily basis.

What will you find here? 

Well, everything and anything. Sometimes I write, sometimes I produce images, and sometimes I will just put some links in a weekly newsletter. 

I may appear informal, but please note that I am not an educator or professor. I am simply a diligent squirrel with an insatiable appetite for the finest seeds. 

But if you are really asking for numbers before joining here are some topics for us to delve into:

• 🍋 Visual Storytelling

• 👨‍⚕️ AI tools for creativity

• 🎨 Concepting and Art Direction

• 💀 The role of Designers nowadays

• 🚒 Contemporary creative practices

• 🔥 Inspiration

My personal network holds a wealth of spontaneous testimonial stories that will be included in the long-term plan. That is a separate matter, however.

So it would be only for designers?

Well, it wouldn’t but at your own risk. Creativity is such a huge field so I’d like to navigate topics that go from visual storytelling to future visions